Bernd M. Michael

Born September 12^th, 1942 in Germany

Education

Apprenticeship in Public Relations and Advertising

Harvard University Alumni

Business Career

Grey Europe, Middle East and Africa (1982 – 2005)

• Managing Partner & CEO  

Grey Europe, Middle East and Africa (EMEA; 2000 – 2005)

• CEO & Chairman

Carl-Gabler Advertising Agency, Munich

• Head of Marketing

Overview of Supervisory Board Memberships

• Payback/Loyalty Partner
• 12Snap Mobile Marketing

Mr. Michal holds various leading positions in the advertising industry, among others 

• Association German Advertising Industry (Zentralverband der deutschen Werbewirtschaft – ZAW)
• Association Communication Agencies (Gesamtverband Kommunikationsagenturen – GWA) –  Präsident (1990-1991)
• German Marketing Association (Deutsche Marketing Vereinigung)
• European Association of Communication Agencies (EACA) –  President (until 2003)

Publications

Among various publications in the field of marketing, he is author of the book “Werkbuch M wie Marke” (Workbook B, as in Brand), published 2003.

Honors and Distinctions

In April 2008, Mr. Michael was inducted to the German Advertising Hall of Fame.

Social Activities

Mr. Michael guest lectures at various prestigious universities, among others: 

• IMD, Lausanne, Switzerland
• European Business School in Oestrich-Winkel
• Düsseldorf Business School
• Heinrich Heine Universität, Düsseldorf 
• Jiao Tong University, Shanghai, China