Distinguishing Features Setting General Capital Group Apart

General Capital Group defines its commitment by five principles that distinguish us from competitors in Germany:

• We invest exclusively in Germany. Our many years of experience in the German market allow us to apply our expertise and strategic initiatives to the fullest. This is where we are anchored culturally, socially and economically – in a country possessing an enormous potential for growth. Situated at the center of a now enlarged Europe, Germany is the continent’s strongest economic power and functions as the central link offering outstanding investment opportunities. Its backbone consists of many important German businesses, which often occupy the leading position in international markets. We see tremendous opportunities for these companies which are a result of their highly skilled workforce and superior products of the highest quality. With detailed in-depth analysis we identify situations where the share price does not yet reflect the company´s potential. In these select investments we assist management in realizing the fundamental value of their efforts.
  
  
• We are partners in enterprise to management. It is our opinion that lasting economic success results from decisions that are met with the broadest possible approval. This holds true for the economy as well as for businesses. All affected parties benefit in pursuing a common goal of a flourishing economic environment allowing for businesses to prosper. Whether one is an entrepreneur, investor or employee, all prefer cooperation in order to prosper. This principle guides us to encourage continuous dialogue and cooperation that encompasses employees, management, government and the community at large. The net result is a positive work environment for all parties and enhanced profitability for our investments.
  
  
• We provide strategic resources and expertise.  As partners to enterprises, our founding partners and senior advisors have vast experience in all facets of business complemented by a strong sense of social responsibility. We are firmly focused on the operational strategies of our investments and support management in their consistent implementation. In cooperation with other stakeholders, we identify the entrepreneurial and strategic options to achieve value while accelerating processes. Our efforts assist management in making necessary decisions in a pragmatic and well reasoned manner. Through this open approach promising prospects can be transformed into tangible value.
  
  
• We are supportive minority shareholders with a long-term perspective. We take the approach that it is in the interest of the businesses in which we invest to be supported by a long-term oriented shareholder who is open and friendly. We support businesses with convincing arguments and strategies that result in value and growth enhancement. We recognize that success does not appear overnight. For this reason, we gear our investments for a commitment of several years.
  
  
• We focus on management and employees. Our attention is focused on the motivated and qualified employees of a business, top management and young up-and-coming managers. We work with people who due to their experience as well as their commitment and motivation are capable of mastering the numerous challenges as a large industry team. We support first-class managers and their entrepreneurial ideas in the future expansion of market positions. Along with that goes the creation of qualified, internationally competitive jobs. Furthermore, we consider the integration of young people into the business and the advancement of a committed junior staff to be indispensable measures for the positioning of a business. We promote incentive programs for employees and management that are based on the long-term business success.